Janelle Hinesley

Creative Lead | Designer

Experience

Graphic Designer & Marketing Specialist

Sexton Auctioneers

Remote
2024-Present
  • Designed and executed engaging marketing materials including emails, social media graphics, and promotional videos to support upcoming auctions and events.
  • Created and managed targeted Facebook advertising campaigns, achieving an average cost-per-click (CPC) of $0.17 through strategic audience targeting and compelling visuals.
  • Developed and maintained brand-consistent content across digital platforms, enhancing audience engagement and increasing event visibility.

Senior Graphic Designer

Halstead Jewelry Supplies

Remote/Hybrid – Prescott, Az
2015-2023
  • Led the creative direction and production of multi-platform marketing assets, including print and digital catalogs, interactive web ads, social media, and video.
  • Directed rebranding initiatives and established brand guidelines that increased audience engagement and streamlined creative workflows by 50%.
  • Collaborated with stakeholders across departments to align marketing goals with brand and product strategy, improving campaign effectiveness and customer acquisition.
  • Spearheaded a major eCommerce redesign that significantly increased conversion rates and site traffic globally

Volunteer Creative Lead

Yavapai County Search & Rescue Team – Search Dog Unit

Prescott, Az
2015-2023
  • Led the creative direction and production of multi-platform marketing assets, including print and digital catalogs, interactive web ads, social media, and video.
  • Directed rebranding initiatives and established brand guidelines that increased audience engagement and streamlined creative workflows by 50%.
  • Collaborated with stakeholders across departments to align marketing goals with brand and product strategy, improving campaign effectiveness and customer acquisition.
  • Spearheaded a major eCommerce redesign that significantly increased conversion rates and site traffic globally

Owner, Photographer

Artemis Studios Photography

Prescott, Az
2013-2025
  • Founded and operated a full-service creative studio offering photography, videography, and brand design.
  • Directed all visual content from concept to final execution, establishing a distinctive and recognizable brand identity.
  • Implemented a digital marketing and SEO strategy that led to top-tier search visibility across the state.
  • Presented at industry webinars and virtual events, sharing expertise in creative production & photography.

Projects

Creative Project Manager / Designer

Emergency Operations Center (EOC) Simulator

Justice Institute of British Columbia (JIBC)
Jan 2025 – Apr 2025
  • Spearheaded creative direction and design strategy for an interactive training simulator built for emergency management professionals.
  • Collaborated closely with stakeholders from the Justice Institute of British Columbia (JIBC), developers, 3D artists, and UX designers to ensure creative alignment with user needs and learning goals.
  • Led content creation and asset development efforts, including UI/UX elements, branding, and promotional materials.
  • Managed team communication and workflows using agile methodologies and project management tools, ensuring milestones were met on time and to a high standard.

Education

Master of Digital Media

Center for Digital Media, SFU

August, 2025

Bachelor of Arts in Digital Culture

Arizona State University

Summa Cum Laude
2013

Awards

International Design Awards

Silver – Books

The Halstead Grant Reveal
2016

Skills

Hard Skills

Creative Direction & Art Direction
Graphic Design (Print & Digital)
Branding & Identity Development
Marketing Strategy
Content Production
Performance Marketing

Soft Skills

Project Management
Cross-Functional Team Collaboration
Client Communication
Creative Problem Solving
Mentoring & Team Leadership
Event Planning & Coordination

Tools

Adobe Creative Suite
Meta Ads Manager
Google Workspace
Microsoft Office Suite
Asana / Trello / Jira
Slack / Zoom