Janelle Hinesley

Creative Lead | Designer

Experience

Graphic Designer & Marketing Specialist

Sexton Auctioneers

Remote
2024-Present
  • Designed and executed engaging marketing materials including emails, social media graphics, and promotional videos to support upcoming auctions and events.
  • Created and managed targeted Facebook advertising campaigns, achieving an average cost-per-click (CPC) of $0.17 through strategic audience targeting and compelling visuals.
  • Developed and maintained brand-consistent content across digital platforms, enhancing audience engagement and increasing event visibility.

Senior Graphic Designer

Halstead Jewelry Supplies

Remote/Hybrid – Prescott, Az
2015-2023
  • Led the creative direction and production of multi-platform marketing assets, including print and digital catalogs, interactive web ads, social media, and video.
  • Directed rebranding initiatives and established brand guidelines that increased audience engagement and streamlined creative workflows by 50%.
  • Collaborated with stakeholders across departments to align marketing goals with brand and product strategy, improving campaign effectiveness and customer acquisition.
  • Spearheaded a major eCommerce redesign that significantly increased conversion rates and site traffic globally

Volunteer Creative Lead

Yavapai County Search & Rescue Team – Search Dog Unit

Prescott, Az
2015-2023
  • Led the creative direction and production of multi-platform marketing assets, including print and digital catalogs, interactive web ads, social media, and video.
  • Directed rebranding initiatives and established brand guidelines that increased audience engagement and streamlined creative workflows by 50%.
  • Collaborated with stakeholders across departments to align marketing goals with brand and product strategy, improving campaign effectiveness and customer acquisition.
  • Spearheaded a major eCommerce redesign that significantly increased conversion rates and site traffic globally

Owner, Photographer

Artemis Studios Photography

Prescott, Az
2013-2025
  • Founded and operated a full-service creative studio offering photography, videography, and brand design.
  • Directed all visual content from concept to final execution, establishing a distinctive and recognizable brand identity.
  • Implemented a digital marketing and SEO strategy that led to top-tier search visibility across the state.
  • Presented at industry webinars and virtual events, sharing expertise in creative production & photography.

Projects

Creative Project Manager / Designer

Emergency Operations Center (EOC) Simulator

Justice Institute of British Columbia (JIBC)
Jan 2025 – Apr 2025
  • Spearheaded creative direction and design strategy for an interactive training simulator built for emergency management professionals.
  • Collaborated closely with stakeholders from the Justice Institute of British Columbia (JIBC), developers, 3D artists, and UX designers to ensure creative alignment with user needs and learning goals.
  • Led content creation and asset development efforts, including UI/UX elements, branding, and promotional materials.
  • Managed team communication and workflows using agile methodologies and project management tools, ensuring milestones were met on time and to a high standard.

Education

Master of Digital Media

Center for Digital Media |
SFU, UBC, BCIT, Emily Carr 

August, 2025

Bachelor of Arts in Digital Culture

Arizona State University

Summa Cum Laude
2013

Awards

International Design Awards

Silver – Books

The Halstead Grant Reveal
2016

Skills

Hard Skills

Creative Direction & Art Direction
Graphic Design (Print & Digital)
Branding & Identity Development
Marketing Strategy
Content Production
Performance Marketing

Soft Skills

Project Management
Cross-Functional Team Collaboration
Client Communication
Creative Problem Solving
Mentoring & Team Leadership
Event Planning & Coordination

Tools

Adobe Creative Suite
Figma
Meta Ads Manager
Google Workspace
Microsoft Office Suite
Asana / Trello / Jira
Slack / Zoom